British entrepreneur Elliott Tanner, founder of Stashed Products, made a strong impression on the popular BBC show Dragons’ Den. With his innovative SpaceRail storage system for bikes, he secured an investment of £100,000.
During the episode, Tanner requested £100,000 for 2.5% of his company. His compelling presentation led to a fierce bidding war among the dragons. Ultimately, he struck a deal with Touker Suleyman, who took 7% of the company, later reducing to 4% after the investment was repaid.
Tanner’s success was partly made possible by a previously received £25,000 grant from Powys County Council, which enabled Stashed Products to expand its operations. His achievement in Dragons’ Den highlights the growing demand for smart and functional storage solutions in the cycling industry.
Congrats Elliott ! You looked a bit nervous, but you pulled it off perfectly.